Transformational Leaders do their part to change the world around them. Recently, I had the privilege of speaking with Trina Ryan, the Regional Vice President for Shaw Industries, a flooring manufacturer headquartered in Atlanta, Georgia.
Trina and I first met a couple of years ago at a conference in Florida. We recently reconnected and I was both delighted and intrigued how when she shared with me her experience with the Maxwell Transformation Tables and how this incredible tool is giving her company a competitive advantage.
Meet Trina Bryan: A Leader in the Flooring Industry
Trina’s has been with Shaw Industries nearly 12 years, with the last eight years dedicated to her current leadership role. Her responsibilities are far-reaching, overseeing sales operations across multiple states including Ohio, Kentucky, parts of West Virginia, and Indiana.
“It’s been an incredible journey,” Trina reflects. “Managing a diverse sales team across such a wide geographical area presents unique challenges and opportunities. Every day brings something new, and that’s what keeps me passionate about my work.”
Based in Columbus, Trina has successfully navigated the complexities of remote leadership, fostering a cohesive team spirit despite the physical distances involved. Her approach to leadership, is deeply rooted in relationship-building and continuous personal development.
Discovering Maxwell Transformation Tables
Trina’s journey with the Maxwell Transformation Tables began during her certification as a coach and speaker with Maxwell Leadership in Orlando, FL. Inspired by the “Change Your World” book’s message of creating positive change, she began by participating in a transformation table herself, led by Kelly Neff.
The experience was incredibly impactful, and she knew she wanted to share it with her team. She decided to bring this innovative concept into her company, aiming to foster both personal and professional growth among her team members and even clients.
In the Cleveland market, for example, each account manager invited two clients to join the table. They held the first session face-to-face and subsequent sessions virtually. The final session included a graduation ceremony, complete with certificates and gifts for the participants.
“The impact has been remarkable,” Trina shared. “We’ve seen significant improvements in team dynamics, client relationships, and overall organizational culture. The Transformation Tables have provided a structured framework for meaningful conversations and personal development that goes beyond traditional corporate training programs.”
Deeper Client Relationships Transition into a Competitive Edge
By implementing Maxwell Transformation Tables, Trina has created a unique opportunity for her team and clients to engage in deep, transforming discussions. This approach has not only enhanced personal growth but has also strengthened business relationships, leading to improved communication, increased trust, and even new business opportunities.
The feedback from clients who participated in the transformation tables was overwhelmingly positive. Trina noted that clients appreciated the opportunity for personal and professional development in a corporate setting—an experience they rarely encounter. This initiative strengthened Shaw Industries’ relationships with clients and even opened new business opportunities. For example, one client who participated later brought significant business to the company after moving to a new position at a university.
When asked about specific lessons or values from the transformation tables that had a significant impact, Trina shared that the lessons on listening and valuing people were particularly impactful. As a mother of four, she realized she needed to be more present and listen to her children. Professionally, these lessons helped her show intentional value to her team and clients. The transformation tables fostered transparency and vulnerability, leading to deeper, more meaningful relationships within the organization and with clients.
Future Plans of Expanding the Initiative
Looking ahead, Trina and her team are excited to continue this initiative in other markets like Cincinnati and Columbus. They are also considering having team members or clients facilitate future tables, empowering them to lead and grow. The goal is to maintain the momentum and continue making a positive impact throughout the organization and its client base.
As organizations continue to seek innovative ways to develop their people and strengthen their client relationships, the Maxwell Transformation Tables offer a promising solution. Trina’s experience demonstrates that by investing in personal growth and fostering genuine connections, businesses can create a powerful ripple effect that extends far beyond the confines of the workplace.
Watch my full interview with Trina Shaw on Transformational Leadership TV.